St. Thomas More Catholic School

- rebrand & campaign -

A Catholic middle school seeking a modern but academic visual rebrand that upholds its religious values. The mosaic-like triangles of the logo mark represent three aspects of the STM mission: to serve, to inspire, and to guide. This multi-purpose logo can also represent the Holy Trinity. The interlocking nature of the shapes speak to the inclusion and openness found in the STM church and school community. The cross in front of it all represents Christ who guides our mission and welcomes all into this place to belong.

For both a brand awareness and an admissions campaign, a series of billboards and collateral were designed that surround the idea that “Together as one community, one spirit, one St. Thomas More parish, we can Be More.”