Louisiana Women’s Healthcare
- campaigns -
Along with designing regular promotion collateral for Louisiana Women’s Healthcare and Louisiana Women’s Aesthetics, these are two samples of campaigns targeting women’s self care. The intent is to encourage younger women to be comfortable with visiting the OB-GYN, become more knowledgeable about symptoms and options and to get regular check ups.
This mammogram campaign focuses on LWH’s 3D scan technology with a light-hearted approach – an approachable and playful look of round brunch food paired with a minimalistic hand drawn scene emphasizes the focal point of seeing the “girls” in 3D. Campaign across web and social ads, on-location poster and retractable banner.
The Endometriosis campaign sheds light on symptoms that may be confused with other, less serious problems or even thought to be normal, but could actually be a disease that should be treated. These visuals pair every day items that represent these supposedly every day/normal symptoms with headlines that speak towards women’s concerns. Campaign across web and social ads, on-location poster and retractable banner.
